How to Outsource Content Creation Like A Pro?

Every business owner has three main goals – grow the business, attract new leads and keep the audience engaged. This is where high-quality content comes into the picture. It helps businesses convey information in digestible portions that users understand and act upon. Thus, it fosters stronger connections and drives meaningful engagement.

But, content creation demands a lot of time and effort. And we are sure, as a business owner, you may already have a lot of things to manage. Content creation on top of the existing workload will only overwhelm you. It may take your focus away from core business priorities. Hire experts offering content writing services in India to experience the difference.

This blog will walk you through a practical, five-step approach to outsourcing content creation like a pro.

Step 1- Define your Budget and Needs

You cannot just jump into outsourcing. You first need to spend time assessing what you need. Ask yourself three important questions –

- What type of content does my business need? (Blogs, articles or whitepapers)

- How much content will I need every month?

- What level of expertise will the writers need to possess?

Next, establish a clear budget. Content creation costs can vary widely depending on factors including project complexity and industry expertise. For instance, niche industries, such as legal or medical, may demand higher fees for quality content. Hence, research rates align with your expectations.

Remember, reliable agencies offering content writing services in India often provide value without compromising on quality.

Step 2- Choose your Outsourcing Partner

The best thing about outsourcing content creation today is that there are various types of partners to choose from. Let us look at them below –

- Freelance writers – You can hire freelancers from various platforms including Upwork, Fiverr or Writer Access. This choice works well if you want niche expertise on one-off projects.

- Content writing agencies – If you want to hire a squad of experts for your content creation needs, you might want to work with an agency. Why? Well, agencies have a team of experts. They are skilled to manage an extensive range of projects, irrespective of the complexity and volume. Content writing agencies are known for delivering consistent output and streamlining your process.

- Content platforms – There is a wide range of content writing platforms that can help you write content from scratch with just a few prompts. However, you may edit and proofread these outputs to ensure they align with your expectations and are factually correct.

Step 3- Test the Waters

Once you have identified potential partners, conduct a trial project. This is how you get to know if the chosen partner understands your brand or not. You also get to test if they can meet the brand voice and deadlines and handle feedback. Here is how you can structure your trial –

- Choose a high-value topic you care about to see how well they can deliver.

- Share clear instructions, including tone, structure and formatting preferences. You can even let the chosen partner know the type of quality checks you want them to follow.

- Lastly, evaluate the content for accuracy and originality. Also, see if it aligns with your brand or not.

It is not the best idea to rely solely on portfolio samples provided by content writing experts. A real-time project gives you a more accurate measure of their capabilities.

Step 4- Organise your Content Strategy

Once you have the content writing agency on board, it is time to organize your content needs. Break your strategy into buckets based on the customer journey.

Top-of-funnel content – This includes general content like blog posts or how-to guides that attract a broad audience. These types of content are quite easy to outsource.

Middle-of-funnel content – This content is case studies or whitepapers designed to nurture leads. Creating them may require more involvement from your end to ensure accuracy.

Bottom-of-funnel content – This type of content includes conversion-focused pieces like landing pages or detailed product comparisons. You can handle them in-house or create them through close collaboration with the writers at the agency.

Step 5- Set writers up for success

To get the best results, provide the content writers with all the tools and guidance needed. This may include but isn’t limited to –

- Clear briefs of target audience, tone, keywords and goals.

- Share a style guide that clearly suggests your guidelines on grammar, formatting and branding preferences.

- Equip the writers with industry resources so you know the final content is accurate and well-informed.

Ending note

Initially, outsourcing content creation may seem intimidating. But, by following the steps suggested above, you can streamline your efforts and save time. You can even ensure a steady flow of high-quality content for your business through outsourcing.

In fact, experts at Textuar can change the way you produce content for good. Through our content writing services in India, we equip you with the right experts, tools and trendy strategies to help you attain sustainable growth. Allow us to unlock your business’s full potential.